ONE Store Developer: Usability and Competitive Audit + redesign

Web, B2b/b2c
Korea, EU, USA, team 100+
2023­­–2024

ONE Store is Korea's leading app marketplace.

I was engaged in preparing the ONE Store Developer app for new market entry.

Comprehensive UX and competitive analysis was conducted comparing features with Google Play Console and App Store Connect.

Usability analysis and redesign

  1. Navigation patterns, design system components, and content were studied. A list of approximately 40 changes/improvements was compiled.

  2. The product architecture was examined.

Drafts of key screens with proposals for changes to the product architecture (primary navigation) were made.

Usability analysis methodology

Competitive and SWOT Analysis

The analysis included features missing in OS (compared to competitors) and features whose functionality significantly lags behind competitors.

Development tasks were prioritized strategically to support new market entry.

Outcome

Analysis findings were successfully translated into prioritized backlog items, which the development team has already begun implementing.

  • Compiled a list of 40 usability improvement tasks

  • Identified features requiring refinement and development

  • Redesigned key application screens

  • Developed from scratch critical new features:

    • App pre-registration system

    • Feature request tool for developers

    • New notification system

Before

Before

Before

After

After

After

Artefacts

Artefacts

Artefacts

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