Challenge
The existing admin interface for setting up promotional campaigns (rewards, coupons, in-app purchase bonuses) had significant usability issues:
Campaign setup took 1-2 hours per promotion
New administrators required several days of training
Complex documentation was often outdated
High error rate in campaign creation due to confusing workflow
The core problem was an intricate event architecture with nested components and complex attributes, causing systemic errors, inefficient navigation, and ad-hoc configuration workarounds.
Design challenge: Develop a solution that improves usability and navigation without completely rebuilding the system from scratch.
Solutions Implemented
Restructured information architecture
Eliminated edge cases that forced admins to restart campaign creation
Removed redundant attributes that caused field conflicts
Simplified workflow by eliminating recursive patterns
Redesigned navigation for intuitive use
Outcome
Campaign setup reduced to minutes
Intuitive interface requiring minimal training
Streamlined workflow with error prevention
Self-explanatory navigation system
