Drizzle — first DeFi platform for sponsoring without spending

web, spain, team 5+
2023 – ongoing

web, spain, team 5+ / 2023 – ongoing

Joined as Product Designer & Art Director, leading a 0-1 project.

With Drizzle, users can make deposits, earn interest, and route interest payouts to anyone they wish to support — a favorite artist, a charity, or a family member.

Anyone can set up a beneficiary profile, attract patrons to deposit, and get revenue by claiming an interest generated from deposits.

Currently, I'm analyzing early user feedback and developing hypotheses for future iterations.

Brief

Problem Discovery
Dormant crypto assets losing value. Recognized potential to transform idle stablecoins into meaningful support

Initial concept
Platform enabling users to earn and donate interest

Core value proposition
"Sponsoring without spending"

Design process and outcome

Design Exploration

Mapped user needs and blockchain technology constraints
Created initial sketches
Developed Information Architecture
Built first interactive prototype
Designed logo and branding identity

Technical Collaboration

Worked closely with web3, DeFi, and blockchain experts
Aligned design vision with technical requirements
Ensured seamless user experience within blockchain limitations

User Validation

Refined and detailed target user personas
Conducted user feedback sessions with potential Patrons and Beneficiaries
Gathered insights to refine product concept and design

Design System Development

Created foundational design system
Established visual and interaction guidelines for future iterations

Product Development

Collaborated with frontend and backend developers
Developed first version of fully responsive web application

Initial Launch & Testing

Prepared pitch decks for potential users
Tested product with first real users
Gathered and analyzed initial user feedback to develop hypotheses for future iterations